In this talk, the role of sustainable wine tourism as a powerful tool for regional development will be explored, using examples from Slovenia’s three key wine regions: Posavje, Podravje, and Primorska, with a special focus on Goriška Brda, which is recognized as Slovenia’s most renowned wine region internationally. Best practices, innovative approaches, and opportunities for emerging wine-producing countries like Lithuania will be discussed in order to enhance their visibility, attract international visitors, and develop a strong, sustainable wine tourism sector. Through practical examples, it will be highlighted how wine tourism contributes to local economies, cultural heritage, and environmental sustainability. Additionally, it will be shown how tradition and modern winemaking techniques have been successfully blended in Slovenia, how regional cooperation strengthens tourism potential, and what lessons can be applied to other developing wine destinations.