Regional Authenticity. How Geographical Indications and Tradition Build Wine Value and Open the Door to Promotion with EU Funds
Geographical Indications (GIs) — in the EU – Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) — legally link a product’s name to a defined place, production methods, and quality criteria. For wine, GIs codify terroir, grape varieties and traditional practices into a product specification and a control system. That formal link protects reputation, reduces information asymmetry for […]
Challenges surrounding dealcoholised wines and low-alcoholic beverages
In response to growing demand, dealcoholised wines and low-alcohol beverages are becoming increasingly important in the global wine market. Their development raises technical, regulatory, and consumer-related issues. Regarding technical challenges, several dealcoholisation processes are available and permitted to remove alcohol while preserving the sensory qualities of the wine. This dealcoholisation involves challenges, notably the preservation of aromas, microbiological stability, and […]
Exploring the Identity of Lithuanian Wine
This lecture will cover evolution of organoleptic profiles of cool climate wines, development of Lithuanian grape and fruit wine industry, marketing of Lithuanian wine, state policy on alcohol production, advertising and trade.
Sustainable Wine Tourism as a Driver of Local Development: Case study from Slovenia for Emerging Wine Regions
In this talk, the role of sustainable wine tourism as a powerful tool for regional development will be explored, using examples from Slovenia’s three key wine regions: Posavje, Podravje, and Primorska, with a special focus on Goriška Brda, which is recognized as Slovenia’s most renowned wine region internationally. Best practices, innovative approaches, and opportunities for emerging wine-producing countries like Lithuania […]
Connecting With Millennial and Gen Z Audiences
The U.S. wine market is undergoing a seismic shift as Millennial and Gen Z consumers redefine how, when, and why they drink alcohol. For cold- and cool-climate wineries looking to grow their audience, understanding these younger generations is essential. In this keynote, I present insights from Business of Drinks’ survey of 1,300 Millennial and Gen Z consumers, alongside data from […]
Sensory profiles and European Consumer Preference related to Aroma and Phenolic Composition of Wines made from Fungus Resistant Grape Varieties (PIWI)
New grape varieties with multiple resistance loci against powdery and downy mildew allow for a significant reduction in fungicide use. These fungus-resistant grape varieties (PIWI, from the German Pilzwiderstandsfähig) play a crucial role in achieving the goal of reducing pesticide use by 50% by 2030, as set by the European Green Deal. However, wine growers are reluctant to plant these […]