Connecting With Millennial and Gen Z Audiences

The U.S. wine market is undergoing a seismic shift as Millennial and Gen Z consumers redefine how, when, and why they drink alcohol. For cold- and cool-climate wineries looking to grow their audience, understanding these younger generations is essential. In this keynote, I present insights from Business of Drinks’ survey of 1,300 Millennial and Gen Z consumers, alongside data from […]

Climate change impacts and adaptations of wine production

This talk will present my observations on the conditions for cultivating grapevines in Finland, Sweden, Denmark, Estonia, and Latvia, and compare them with the conditions for viticulture in Eastern Germany and Alsace. I have been monitoring climate change in Southern Finland for 20 years, and I will talk how it has affected the success of grapevines in my own “experimental […]