Connecting With Millennial and Gen Z Audiences

The U.S. wine market is undergoing a seismic shift as Millennial and Gen Z consumers redefine how, when, and why they drink alcohol. For cold- and cool-climate wineries looking to grow their audience, understanding these younger generations is essential. In this keynote, I present insights from Business of Drinks’ survey of 1,300 Millennial and Gen Z consumers, alongside data from […]