Over the past few decades, the commercial industry has seen the introduction of new cold hardy grape cultivars due to their resilience to cold, disease resistance, and potential to produce high-quality wines.  Despite their foundational role in emerging wine regions, the optimal vineyard management practices to achieve desired wine flavor and aroma profiles remain underexplored.  The Midwest Grape and Wine Industry Institute and I have been examining the impact of various canopy management practices (labor) and harvest timings on production costs, key fruit quality parameters, secondary metabolites, and aroma perception in wines made from these cultivars.  Our objective is to establish guidelines for growers and wineries to implement practices that yield the desired wine traits.  This presentation will review our findings to date.